Éla x Project Resound
Come Join Us
Working with several local partners in Poros and Trozinia-Methana, Greece, Project Resound and its volunteer designers presented Éla. This fully-branded, sustainable tourism association is an independent network connecting mindful travelers, local service providers, and the community. In a final presentation to community members including concerned citizens, business owners, and government officials, the volunteers described a plan of implementation for this new system and unveiled potential branding.
Role
Skills
Team
Service Designer
Field Research
User Interviews
Co-Creation
Joshua Witmer
Elena Georgieva
Zoltan Monori
Christine Everdell
Patricia Cova
Lindsay Courtney
Victoria Schloenbach
Louis Baker
Eric Schumate
John Kirya
Rebecca Ngola
Haroulla Ellinas
Edward Hills
Kristian Vaarvik
Timeline
1 Week
UX Problem
Video coming soon!
Project Brief
In collaboration with local organizations in Poros and Troizinia-Methana, Greece, Project Resound aimed to develop a more sustainable model of tourism for the region.
Social Scenario
Tourism accounts for 25% of jobs in Greece and is a great way for local communities to share their culture and make a living. Yet, tourism can also negatively impact the environment, local culture, and the people living in popular destinations.
Vision Statement
With a more sustainable tourism model, this Greek region will be able to share their culture and home with less impact on the environment and have more stable sources of income. Tourists will enjoy unique experiences over the course of a longer stay.
What is Project Resound?
Project Resound is a social design consultancy that delivers strategic and design capabilities to beneficiaries around the world. It collaborates with like-minded organizations to create solutions that are people-centered and purpose-driven.
It recruits creative volunteers from many disciplines to support social causes in exciting places around the world.
Who were our partners?
Project Resound partnered with Echo and Ecologists Without Borders to complete this project. Echo is a consortium of three entities, Katheti, Live-Bio and Odyssey. Its aim is to promote sustainable tourism in the areas of Poros, Troizinia and Methana. Ecologists Without Borders is made up of exceptional individuals who volunteer their time and expertise to restore, protect, and conserve natural ecosystems, in worldwide partnership with those who rely upon them.
DISCOVER & DEFINE
What is the ideal experience?
DEVELOP & DELIVER
The System
An independent network of businesses, local organizations, and concerned citizens was deemed the key piece in connecting mindful/sustainable travelers, the community, and local service providers. The independent network could be branded to be called Éla — come join us in Greek.
Growth Plan
As the independent network becomes more established in the community, it will also require less effort to maintain. Over the course of the next five years, Project Resound will continue to offer support and resources to accomplish this growth plan.
The Brand
Éla is a Greek word that means 'come join us.' It is used in everyday speech and has a simple English pronunciation (el-la). These factors make it a great way to brand the independent tourism network for this region.
