Through the lens of social design, the team partnered with the Exchange Club of Savannah, an organization founded on the principle of service to their community. One of their largest fundraising events is the South Georgia State Fair. This fair has remained virtually unchanged for the past 60 years. As a result, attendance has declined due to lack of relevance. To improve the service implementation of the South Georgia State Fair, the team co-created closely with the members of the Exchange Club.
South Georgia State Fair
Co-Creation with the Exchange Club of Savannah
Role
Skills
Team
Timeline
Graphic Designer
Service Designer
Service Design
Co-Creation
Social Design
Amanda Johns
Brooke Simmons
Daniel Van Geffen
Mackenzie Costa
Marc Schlecht
Taylor Hunter
10 Weeks
Project Brief
This project seeks to create an entertaining and safe experience to increase the South Georgia State Fair’s attendance at their new fairground location.
Social Scenario
Attendance for the South Georgia State Fair has declined. This is due to safety concerns at the previous fairground location as well as less interest from young people.
Vision Statement
The team seeks to create an experience that draws fair-goers to the new grounds increasing both attendance and the money raised for community causes. Specifically the project aims to draw families and young people to cement the tradition of attending the South Georgia State Fair from a young age.